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ASUS wanted to increase knowledge of their new smartphone model Zenfone 4 and Zenfone 4 Selfie Pro to create buzz and excitement within the lifestyle enthusiasts and gamers just before Christmas.

Two well-known Swedish YouTube talents created one video each to embrace the new features in their own special way! One of the influencers was Daniel Dorch, whose popular gaming channel offered an optimal chance to test a transition from filming with a regular video camera to shooting footage with Zenfone 4. In addition, a famous lifestyle vlogger Jakob Andersson highlighted the new functions of the Zenfone 4 Selfie Pro and integrated those into his daily use, hosting also an entertaining Q&A-session on Snapchat!

Zenfone 4 and Zenfone Selfie Pro definitely stroke great interest among the audience! The organic reach on YouTube was estimated for 60K views, but after one month the videos had already delivered 230 % above the estimated reach. Gotta love these numbers!
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