We tripled the Facebook page likes.
The client wanted to expand the brand awareness among young people between 13 and 18 year olds.
Biisonimafia produced a short film, in which Billy’s pizza played a significant role. Instead of product placement, we came up with a humorous content marketing approach to reach the target group. The segment was approached in multiple ways, using video, vlogs and other social media channels. In addition, Biisonimafia arranged a vast pizza competition during the campaign. The product was also introduced to the consumer level and some cardboard movie characters were placed at the frozen food departments in stores.
The movie campaign boosted Billy’s pan pizza sales by 12,9 %! Billy’s Facebook page grew threefold among the target group and the overwhelming popularity of the movie (80 000 views a week and most of the audience watching the movie ‘til the end) was also quoted in other medias like Huomenta Suomi, Ilta-Sanomat, Stara.fi and numerous forums abroad.